Google & HMCT: Typography Campaign
Google & HMCT: Typography Campaign
BRIEF: ‘Find a genre, song or musical movement that best represents a cause and use typography to bring it to life. Create a typography-first campaign with both physical and design elements to inspire your audience to discover more about the issue(s) and, where relevant, spark a call to action.’
DE TI DEPENDE (IT'S UP TO YOU)
DE TI DEPENDE
(IT'S UP TO YOU)
This is a college project, a campaign focused in art direction and copy writing. We did not work for the brand
Inspired by Sergio Sacoto's song, “La gente no responde”, and with the coming elections, we want to make a call for action. A call for responsible voting.
More than 30% of Ecuadorians don´t know who to vote for. Our aim is to remind them about the corruption we have lived before, make consciousness about the type of politicians we have, and expose the society we are actually living in.
It’s time to stop being indecisive, and take the future of our country in our hands.
#eshoradedespertar #wakeup
