Braun

Man´s virility is not measured by it´s size.

This is a college project, a campaign focused in art direction and copy writing. We did not work for the brand

For every hair, for every man

OOH copy writting creative campaign

Our challenge:

Come up with a creative and new idea of selling the brand.

Our solution:

We decided to turn the brand around and talk about a sensitive and fragile point of masculinity, SIZE.

From humor and seriousness we created an out of home campaign that plays with the idea that size does not matter. Size does not make you less or more of a man.

Braun is this serious and stylish brand of razors used by men from their 30s onwards